The constraints were real
The site owner wanted to stay on MemberPress Growth, not upgrade plans just to re-open one integration path.
The build story
This did not start as a product roadmap. It started as a workflow that should not have been so hard.
A client already had MemberPress selling courses and MailerLite handling email. The weak point was the bridge in the middle. After a domain migration, reconnecting the old setup became awkward, expensive, and harder to trust than it should have been.
The ask was simple
Map each product to a MailerLite group in WordPress admin, let completed transactions sync, and keep future launches manageable.
The design decision followed the business need
That meant a narrow plugin, not a broad automation platform. Direct sync mattered more than feature breadth.
What got built
A direct purchase-to-group workflow inside WordPress.
- MailerLite token connection inside the plugin
- Product-to-group mapping for MemberPress offers
- Bulk sync for existing members
- Activity visibility for testing and troubleshooting
- A setup that future course launches could reuse
“It’s a huge headache and time consuming problem sorted. I didn’t like Zapier at all as it was glitchy and so time consuming. Now it’s automated I don’t have to think about it.”